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20 Aralık 2013 Cuma

Generations (x,y,z,alpha,baby boomers)

carricature of generations.
Differences between generations on caricature !
The Baby Boomers (b.1946-1964) 

The Baby Boomers (b.1946-1964) Lets start with the great grandparents.They came from the depresssion and the second world war and are labelled Builders or the Silent Generation or the War Babies.
They grew up at a time when unemployment meant hunger and work in a bank was a job for life. In marketing terms they are seen as being conservative and security

Today theyre the managers, the politicians  your boss. From the marketing standpoint they still follow their teenage values and can be brand-switchers, argumentative, know-alls

Generation X (b.1965-1979)
Brought up by a bunch of would-be hippies, they swung the other way and tended to a more detached view of the world.
Their influences were MTV, small families, AIDS and higher education than their parents. Sex had been liberated by the sexual revolution and they were not inclined to commitment.

So only now are we seeing them start to marry, in their 30s and far later than any generation before them. Many have only recently left home  forever a puzzle to parents who couldnt wait to get them out as soon as they left school.

Generation  Y (b.1980-1997)
These are todays teens and twenties. Within them lies a reckless streak that has caused much of the nightlife troubles.  If you think they come from another planet, youre right. Computers were mothers milk, the internet opened up the world, mobile phones and SMS can pull them into temporary groups.

Born between 1998 and today
Finally to Generation Z, our rug-rats . They have entered a world of information overload, bombarded day and night. Youd better believe that their filters are hepa-fine, allowing only very well-targeted messages to pass through.  Family is a loose definition to them  so many of their school friends come from single (or even same-sex) families. The parents are often older and comfortably affluent, but with big financial commitments.



Generation Alpha
Yes, now we're onto the Greek alphabet. This generation begins with those born in 2010. It has been predicted they will be the most formally educated generation in history, beginning school earlier and studying longer. The children of older, wealthier parents with fewer siblings, they are already being labelled materialistic.

Today new generation best users of social media.That effected also social movement.


Some examples of people born in

The Baby Boomer Generation: 1946 to 1964

Steve Jobs,Bill Gates,Sylvester Stallone,Bill Clinton,Donald Trump,George W Bush,Elton John, Lionel Richie, Richard Gere, Richard Branson, Mr T, David Hasselhoff, Liam Neeson, Steven Seagal, Pierce Brosnan.

Generation X: 1960s and the early 1980s

Charlie Sheen, Ben Stiller, Sarah Jessica Parker, Adam Sandler, David Cameron, Gordon Ramsay, Jennifer Lopez, Jay Z, Gwen Stefani, Matt Damon, Miranda Hart, Liam Gallagher, Robbie Williams, Victoria Beckham. 

Generation Y: 1980s and the year 2000,


Kim Kardashian,Jessica Simpson,Jake Gyllenhaal, Macaulay Culkin,Beyonce Knowles, Britney Spears, Justin Tmberlake,Alicia Keys, Jessica Alba, Kate Middleton, Miranda Kerr, Keira Knightley, Usain Bolt, Zac Efron, Adele,Rihanna, Emma Watson, Ed Sheeran, Miley Cirus, Justin Beiber, Harry Styles.


Generation Z: Year 2000


Shiloh Jolie-Pitt, Suri Cruise, Blue Ivy Carter, Brooklyn Beckham, Apple Martin.








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